Google Ads for e-commerce in Dubai: Shopping, Performance Max and ROAS set by margin

Management starts at AED 2,950 per month, flat, with no percentage-of-spend model. That fee covers Merchant Center setup, feed optimisation, Shopping and Performance Max campaigns, server-side tracking, and weekly reporting. Your ad budget is separate and stays in your own Google account. You can review the full fee structure on our Google Ads pricing page.

It depends on your product margins. A general rule is to keep advertising cost below your gross margin. For a store with a 40 percent gross margin, break-even ROAS is 2.5x, because advertising at 40 percent of revenue uses up the whole margin. A 3x ROAS means advertising costs about 33 percent of revenue, which leaves about 7 percent for fulfilment and overhead, so most stores at that margin aim higher. Higher-margin categories can target 5x to 8x. We agree the target by SKU group before campaigns go live, so bidding is set to the right number from day one.

Shopping campaigns are best for capturing buyers already searching for a specific product, where you want tight control over which SKUs appear. Performance Max adds YouTube, Gmail, Discover, and Display to reach buyers earlier in the purchase journey and bring back cart abandoners. We run both together, with Shopping handling high-intent search and PMax handling prospecting and retargeting across the rest of Google's network.

We focus your Shopping budget on specific, long-tail product searches where branded marketplaces are less dominant. We also run a campaign on your own brand terms, so your store holds the top paid position when buyers search your brand name, even if marketplaces bid on it too. Feed quality is the main advantage, as a complete, well-titled feed wins more Shopping auctions at a lower CPC than an incomplete one from a marketplace listing.

Yes. Every account is created under your own Google login. You have full admin access from day one, and if you ever stop working with us, you take all accounts, campaign history, conversion data, and the product feed with you. Nothing is locked to our account.

Most stores see trackable purchases within two weeks of launch. The automated bidding in Shopping and Performance Max needs around four to six weeks of purchase data to stabilise at the target ROAS. We set up server-side tracking before the first campaign goes live so the system learns from real purchase signals from the start. You can see how we set up campaigns in our Google Ads service overview.