Alsama
How a Dubai online store cut cost per purchase to AED 55
A small online accessories store in Dubai was spending AED 180 per purchase on Meta Ads. Rebuilt the campaign and added Google Shopping. Cost per purchase dropped to AED 55 in 8 weeks.
Start a projectA Dubai-based online accessories store was running Meta Ads with a 1.4x ROAS, spending AED 180 per purchase on a product that sells for AED 220. Added Google Shopping and rebuilt the Meta campaigns over 8 weeks. Cost per purchase dropped to AED 55.
Where it started.
The store owner had set up Meta Ads herself using Advantage+ campaigns. The algorithm was spending across a broad audience and finding some buyers, but the ROAS of 1.4x meant the store was nearly breaking even on advertising alone before accounting for product cost or fulfilment. There was no Google presence at all, which meant people who searched the product name or similar products were finding competitors instead.
The approach.
Added Google Shopping campaigns targeting product-specific and category-specific searches. Meta campaigns moved from Advantage+ to a structured approach: a cold audience targeting interest segments with video creative, and a retargeting audience for cart abandoners and page visitors. Product images were replaced with lifestyle photos shot in Dubai. Ad copy named the product material, the delivery time, and a return policy, the three things that stop people from buying online. A/B tested two price points for a bundle offer.
The outcome.
Over 8 weeks, cost per purchase dropped from AED 180 to AED 55. Blended ROAS across Google and Meta reached 3.8x. The store owner went from nearly breaking even on ad spend to a clear profit margin per order. Google Shopping now accounts for 35 percent of total revenue at a lower CPA than Meta.
I was almost losing money on every sale from ads. Now ads are the most profitable part of the business.
