Alsama
Why most Dubai property ad accounts produce the wrong leads
The most common problem we find in property ad accounts is audience targeting that is too broad. A campaign reaching all of Dubai for a luxury off-plan tower will produce hundreds of enquiries from buyers who cannot afford the unit or are nowhere near a purchasing decision. Your sales team spends days on calls that go nowhere.
The fix is building the audience around real buyer signals: location searches, income indicators, past property behaviour, and the specific area and price bracket of the project. Every ad creative must carry the Trakheesi permit number, and the landing page must be fast and focused on one action.
Google Search and Meta: how they work together
Google Search captures buyers who are already looking. Someone typing Business Bay off-plan two bedroom payment plan is close to a decision. We bid on those high-intent searches, write ad copy that leads with the project's strongest point, and send them to a landing page that makes registering interest effortless.
Meta and Instagram reach buyers earlier in the process, while they are still dreaming. Film-style walkthroughs, drone views, and finish details outperform plain listing photos. We retarget people who engage with the content, so your project stays visible until they are ready to enquire.
In Dubai property, the win is fewer, better enquiries that your agents are glad to call back.
Automated follow-up closes the gap that costs deals
A buyer who submits a form at midnight in London or Moscow should hear from you within minutes, not the next working day. We connect every landing page to an automated WhatsApp and email follow-up sequence so every enquiry gets an instant, helpful reply and a clear path to a viewing.
We report on cost per qualified enquiry and viewings booked, not just form submissions. That data tells you exactly what your ad budget is returning and where to put more of it.
