Alsama
How a Dubai property agency went from 8 to 34 qualified leads per month
A JVC-based real estate agency was running Google Ads but getting mostly tyre-kicker enquiries. Cost per qualified lead was AED 480. Rebuilt from the ground up in 45 days.
Start a projectA small real estate agency in JVC was spending AED 12,000 per month on Google Ads and getting about 8 qualified leads. Most enquiries were from people renting, not buying. Rebuilt the campaign targeting, ad copy, and landing page in 45 days.
Where it started.
The agency had two agents and a tight budget. The Google Ads account was built by a freelancer two years ago and never updated. Keywords included broad terms like "Dubai property" and "UAE real estate" that pulled in researchers, students, and people looking for rentals. The ad copy didn't mention the minimum budget or property type, so every click cost money regardless of intent. Monthly budget: AED 12,000. Qualified leads per month: roughly 8. Cost per qualified lead: AED 480, and even those 8 required heavy qualification calls before an agent could tell if they were real buyers.
The approach.
Restructured the campaign around purchase-intent keywords only: "buy apartment JVC", "2-bedroom for sale Jumeirah Village", "off-plan handover 2025 Dubai". Negative keywords excluded rental terms, research queries, and job-search terms. Ad copy named the minimum budget and property type in the headline so only serious buyers clicked. Built a landing page specific to each property category with a short form asking three questions: budget, bedrooms, and timeline. Agents could pre-qualify from the form before picking up the phone.
The outcome.
In the second month, qualified leads went from 8 to 34 per month on the same AED 12,000 budget. Cost per qualified lead dropped from AED 480 to AED 175. The agency's two agents went from spending most of their day on calls that led nowhere to spending it on appointments. The account has run at a similar efficiency for seven months since.
Before, we were paying for people to ask us about rentals. Now when someone calls from the ad, they are a real buyer.
