Google Ads for dental clinics in Dubai: click costs by treatment and DHA rules

Management starts at AED 2,950 per month flat. Your ad spend budget sits on top of that and is paid directly to Google. We usually suggest an ad budget of AED 3,000 to AED 8,000 per month, depending on how many treatments you want to fill. Clicks for treatment searches cost about AED 19 to AED 202 at the top of the page, so we judge the campaign on cost per booked appointment once tracking is clean. You can see full pricing details on the Google Ads pricing page.

Under the Dubai Health Authority's advertising standards, ads cannot use exaggerated claims such as 'the best', '100%', 'no side effects' or 'immediate results', claims about results must be backed by evidence, and invasive procedures need a clearly visible risk warning. We review every ad headline, description, and landing page against these rules before launch, and update the creatives if DHA guidance changes.

High-value treatments with clear search intent produce the best return. Dental implants, clear aligners and Invisalign, teeth whitening, and full smile makeovers all have patients who search with buying intent. These are the treatments worth bidding on with dedicated campaigns. General search terms like dentist near me tend to attract price shoppers and produce a much higher cost per booked appointment.

Yes. Every account is created under your clinic's own Google login. You have full access and ownership from day one. If you stop working with us, the account, all campaign history, and all conversion data stay with you. We do not hold accounts. You can find more on this in the free audit process if you are moving an existing account from another agency.

We set up Google call tracking on your phone number, form-submit tracking on your booking page, and WhatsApp click tracking if you use a WhatsApp button. All three are wired into the Google Ads conversion column before the first campaign goes live. The bidding system then optimises toward real appointments, and your monthly report shows the cost per booked patient in plain numbers.

Most clinics see trackable calls and form fills within the first two weeks. It takes four to six weeks for the bidding system to collect enough conversion data to stabilise, after which the cost per appointment starts to fall. The Google Ads service page explains the full timeline and what to expect at each stage.