Bad tracking is the most expensive problem
Google spends your budget based on the signals it gets from your website. When conversion tracking counts the wrong action, or counts the same enquiry twice, the algorithm learns from bad data and buys more of the wrong clicks. We see this in more than half of the accounts we open. The owner was not running bad ads. The account was teaching Google the wrong lesson.
Fixing tracking alone often cuts cost per lead by 30 percent within the first month of clean data. In the audit we check which actions fire, when they fire, and whether Google reads them correctly. If your ads have been running for more than three months without a tracking review, something has probably drifted.
Keywords drift toward searches that never buy
Google keeps widening which searches can show your ads. Without tight match types and a strong negative keyword list, your budget slowly moves to searches that sound similar but come from people who will never call you. A clinic bidding on 'dental implants Dubai' can end up paying for 'dental implant pain video'. That click costs the same as a real patient.
We map every search term your account paid for in the last 90 days and flag the ones that spent money and brought nothing. You get the exact list: terms to block, match types to tighten, and ad groups to split so the bidding algorithm gets a clean signal.
Most owners are surprised by the report. Not because the problems are complicated, but because nobody had looked at the search terms in months.
What you get in the report
One document, usually 8 to 12 pages. It opens with the three changes that will save you the most money, then walks through tracking, keywords, structure, and bids in order. Every issue has a dirham estimate next to it, so you can decide what is worth your time and what is not.
You can apply the fixes yourself, hand them to your current agency, or ask us to do the work. Our Google Ads pricing is published, AED 2,500 to 6,500 per month depending on your spend, so you know the cost of managed work before you talk to anyone.
Who the audit helps most
It fits Dubai businesses spending between AED 3,000 and AED 100,000 per month on Google Ads. Clinics, real estate brokers, online stores, gyms, law firms. Ad prices in the UAE keep climbing, and the UAE digital advertising statistics show why: more advertisers are bidding for the same searches every year. The more clicks cost, the more each leak matters.
Running Meta ads as well? That is a separate review, because the problems there are different. See our Meta ads management page for that side, or paid media if you want one team handling both channels with shared reporting.