A professionally built website in Dubai costs between AED 2,000 for a focused single landing page and AED 35,000 or more for a custom e-commerce store, and most service businesses land somewhere in the AED 5,000 to AED 15,000 range for a complete brochure site. What pushes the number up is not the city but the scope: the number of pages, a fully custom design, Arabic translations, and integrations with booking or payment systems all add real development hours. This guide walks through the tiers, the factors that move the price, realistic timelines, and what to check before you sign any proposal.
Why website quotes vary so much in Dubai
Ask five agencies for a website quote and you may get prices from AED 1,500 to AED 50,000 for what sounds like the same brief. The range is real, and it comes down to a few things.
Some studios use ready-made templates with light customisation. Others design every screen from scratch, which takes three to five times longer. Some quotes include content writing, photography, and SEO setup. Others are build-only and assume you hand over camera-ready copy and images.
The other variable is what happens after launch. A number of agencies in Dubai bundle ongoing hosting, security updates, and a proprietary CMS into a monthly retainer. If you stop paying, the site goes away. A project-based build where you own the code and files from day one is a different product, and the economics are different too.
The best way to compare quotes is to ask for the total first-year cost, the list of what is included, and a clear answer on who owns the site and the code when the project ends.
Website cost tiers in Dubai for 2026
The table below shows typical Dubai market prices by site type. These are one-time build fees. Hosting (typically AED 500 to AED 1,500 per year) and a domain (AED 50 to AED 200 per year) are separate.
| Site type | What it includes | Typical price range |
|---|---|---|
| Single landing page | One page, one offer, one CTA, mobile-ready | AED 2,000 to AED 4,500 |
| Brochure site (5 to 7 pages) | Home, about, services, contact, blog setup | AED 5,000 to AED 12,000 |
| Brochure site, custom design | All above, fully designed from scratch | AED 10,000 to AED 20,000 |
| E-commerce, standard | Shopify or WooCommerce, up to 100 products | AED 12,000 to AED 20,000 |
| E-commerce, custom | Custom build, many products, integrations | AED 20,000 to AED 35,000+ |
| Arabic and English site | Full translation, RTL layout, dual CMS | Add AED 3,000 to AED 8,000 |
These ranges reflect what Dubai businesses actually pay in 2026. A developer working alone on a template can come in below the lower bound. A full-service agency handling strategy, design, copywriting, and launch will sit at or above the upper bound.
What drives the cost up
Understanding the line items makes it easier to control the total. The five main cost drivers are:
Number of pages. Every page means more design, more development, and more review cycles. Going from five pages to fifteen pages roughly doubles the time.
Custom visual design. A template site starts from a layout someone else designed and costs far less in design hours. A fully custom design, where every screen is drawn to match your brand, is the biggest single driver of higher quotes.
Third-party integrations. Connecting the site to a booking system, a payment gateway, a CRM, or a WhatsApp lead routing flow adds backend development time. Each integration needs to be built, tested, and documented. Our web design service includes WhatsApp-first lead routing as standard, because in the UAE, WhatsApp is where customers expect to talk.
Arabic content and RTL layout. A bilingual site with a right-to-left Arabic layout is effectively two sites from a content and testing perspective. Allow for 30 to 50 per cent more time.
Content and photography. Writing the pages, sourcing or shooting images, and optimising everything for search adds time. Some agencies include it; many do not. Check what is in scope before comparing quotes.
What drives the cost down
You can reduce the cost without reducing the quality of the final product. A few practical moves:
- Agree scope before you sign. Scope creep, adding pages or features mid-project, is the most common reason a project runs over budget. A fixed-scope quote with a clear change-order process protects you.
- Provide content ready to publish. If you deliver copy, images, and brand assets on time and to spec, the project moves faster and you pay less in revision time.
- Start with a landing page. If the primary goal is paid traffic leads, one focused page converts better and costs a fraction of a full brochure site. You can build out the full site later when you have revenue to fund it.
- Choose a site you own. Avoiding a proprietary platform with a monthly licence means your total three-year cost stays low even if the build fee is similar.
Realistic timelines in Dubai
| Site type | Typical timeline |
|---|---|
| Landing page | 5 to 10 business days |
| Brochure site | 3 to 5 weeks |
| E-commerce (standard) | 6 to 8 weeks |
| E-commerce (custom) | 10 to 14 weeks |
Most delays happen on the client side. Content, images, and feedback that arrive late push every subsequent phase back. The single most effective way to keep a project on time is to agree a content delivery date at the start and stick to it.
How Markamo prices web design
Our approach at Markamo Marketing is flat published pricing with no hidden add-ons. You can see the full breakdown on our web design cost page. The short version: Launch is AED 2,500, Grow is AED 3,500, and Scale starts at AED 6,500.
Every project includes the design, the build, mobile optimisation, and a handover of all files and access. You own the site and the code on day one. There is no ongoing licence, no lock-in contract, and no proprietary CMS that disappears if you change your mind. Our pricing page shows each plan side by side so you can pick the right scope before the first call.
Leads from the site come in over WhatsApp and email simultaneously, so your team sees every enquiry without logging into a dashboard. For businesses running paid ads, this ties directly into the conversion tracking we set up on every campaign.
Flat pricing, full code ownership, and WhatsApp-first lead routing. No surprises on the invoice and no platform to be locked into.
Landing page vs full website: which one first
This question comes up more than any other. The honest answer depends on what you are trying to do.
If you are running Google Ads or Meta campaigns and the goal is leads, start with a single landing page. A page built around one specific offer, one audience, and one call to action converts more visitors at a lower cost per lead. A ten-page site with a generic contact form almost always performs worse in a direct-response context.
If you need organic search traffic across multiple services, or you want a permanent presence that does not depend on paid spend, a full brochure site is the right foundation. Plan for three to six months before SEO traffic becomes meaningful, and make sure every page is built with that goal from the start.
Many Dubai businesses start with a landing page for paid traffic and add the full site six to twelve months later, once the campaign is profitable and the brand direction is clear.
What to check before you sign any web design proposal
A few questions worth asking every agency before you commit:
- Who owns the code and the files after the project ends?
- Is there an ongoing platform licence or monthly fee to keep the site live?
- What is included in the quoted price: design, development, content, images?
- How are revisions handled, and how many rounds are included?
- What does the handover look like, and will the team be available after launch?
The answers tell you far more than the headline price.
If you would like a clear picture of what your specific site should cost and where your current web presence is leaving money on the table, we offer a free audit with a reply within one business day. Share your brief over WhatsApp or the contact form and we will come back with a specific recommendation.
