Alsama
How a Dubai business setup consultant cut cost per lead to AED 85
A business setup consultant in Dubai was paying AED 340 per qualified enquiry through Google Ads. Tightened the keyword list and rebuilt the landing page. Cost dropped to AED 85 in 5 weeks.
Start a projectA business setup consultant operating across Dubai and Sharjah was running Google Ads for 18 months. Cost per qualified enquiry was AED 340. Most clicks came from people searching for information, not ready to start a company. Five weeks to fix the keyword targeting and landing page.
Where it started.
Business setup is a high-intent search category. People searching "how to start a business in Dubai" are researching. People searching "business setup Dubai cost 2024" or "mainland company formation Dubai" are closer to buying. The consultant's account was targeting both equally and paying the same CPC for both. Landing page was a generic homepage with a contact form that asked for 14 fields. Conversion rate was 2.3 percent.
The approach.
Restructured the campaign into two ad groups: high-intent (ready to start) and mid-intent (researching). High-intent keywords got 70 percent of the budget. Ad copy for high-intent ads named the specific company type (mainland, freezone, offshore) and included a price anchor. Built a dedicated landing page per company type: short form with 4 fields, a WhatsApp button, and a clear statement of what happens after the form is submitted. Added a live chat widget for people who wanted to ask questions before filling in the form.
The outcome.
Cost per qualified lead dropped from AED 340 to AED 85 in five weeks. The landing page conversion rate went from 2.3 percent to 8.4 percent. The consultant went from fielding 12 qualified enquiries per month to 44 per month on the same budget. The split between high-intent and mid-intent ad groups remains the core structure of the account.
I thought my Google Ads were fine because I was getting calls. I did not realise how much money was going to people who were just curious.
