Trakheesi permit compliance on every creative and landing page
Every real estate ad in Dubai must carry the Trakheesi RERA permit number on the creative and the landing page it links to. This is a regulatory requirement, and Google will approve an ad that omits it, but the agency or developer remains liable. We include the permit number as part of our build checklist, and we verify it on every update to the campaign. If you have multiple projects with different permit numbers, each gets its own campaign and landing page so compliance is clear per property.
Landing pages are also part of this. A buyer who clicks an ad and reaches a generic homepage loses trust and often bounces. We build dedicated landing pages per property or project, with the permit number, the key details buyers need, and a single WhatsApp call to action. You can read more about how this connects to a complete real estate lead generation system that covers Google, Meta, and landing pages together.
The 90-day buyer cycle and how to stay in front
Most Dubai property buyers take around 90 days from first search to purchase decision. A campaign that only captures search clicks on the first visit misses most of this window. We layer remarketing across Google Display and YouTube so buyers who visit your landing page see your properties again as they continue comparing. This keeps your listings present without requiring a large additional budget.
The Google Ads management service we use for property clients also includes weekly search term reviews, which matter more in real estate than in most categories. Property keywords shift with market conditions: new launches, developer names, and area searches change in volume from month to month. Weekly optimisation keeps the budget on the terms that are actually generating enquiries now. See our Google Ads pricing in Dubai for a clear breakdown of what is included at each plan level.
