Why one blended report beats two dashboards
A buyer searches on Google, sees you again on Instagram, then messages on WhatsApp three days later. When each platform is measured on its own, both will claim the lead and you lose the real picture. Run as one system, the report shows the blended cost per lead across both, so the budget split is based on evidence.
Google captures the people already looking. Meta builds demand and brings back the ones who are still comparing. Managed together, each one does the job it is best at, and the spend follows the customers.
What Dubai numbers actually look like
Across the UAE market, search cost per click runs from a few dirhams for broad service terms up to AED 150 or more for the most competitive lead-gen keywords. Cost per qualified lead for service businesses typically lands between AED 50 and AED 150 once tracking and targeting are clean, and higher for considered purchases like property or B2B.
These are starting points to confirm together. A clinic, a law firm, and an online store each see very different numbers, which is why a fixed promise of 3x return from any agency should make you cautious. You can hold us to the method: track everything, report honestly, and lower the cost per customer over time.